Monday, February 2, 2009

What is Going on with Revver?? Should I be replacing my players???

If you've been in the game for a while you probably have a lot of Revver players out there in an ever increasingly vain attempt to earn money. Those days seem a distant memory. For the first time that we know of, EVERYTHING Revver went down. Quicktime, website, embedded players, forum, absolutely everything was down.

Logging in today, the site and players were back up and everything was working faster than it has in a while. With a "Scheduled Maintenance" message across every page. Maybe a revival is in the making, but the landscape is so changed you have to wonder what kind of business model they would be able to put together. The old one failed under its own success.

Two years ago Revver was the way of making money with video, offering $0.30 or more per click. I bet the spammers, scrapers and fraudsters had fun with that, but the problem was that their advertising inventory was skyrocketing while their advertiser's expectations where falling. Classic arbitrage collapse. Who wants to buy click ads that don't sell products at the other end.

But what is going on with Revver right now? And should I replace my players? I wish I had an answer for you. Its unlikely that they will be paying anything to content producers that would come close to the company's original vision. Is their technology still Hot. I'd say yes. Their players are solid, their transcoding is pro and they are still one of the few free services to be easily integrated with iTunes.

I don't think you need to feel bad swapping out players on under your control, if you want to do the work. They need to lower their bandwidth for a while, cement new relationships, and figure out a way to go up against the pirating sites on one side, and Hulu on the other.

In the mean times check out these other players:

Vimeo - sweet and simple, great transcoding, HD, and kind community
Dailymotion - Huge and likely to be a round a while, new HD players

Also remember Tubemogul makes video distribution easy, sending out to something like 24 videos sites at once. And analytics to boot :)

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