Results on Binkx Adhoc Network

So the results are in on how the Blinkx Adhoc network operates. Although the process for adding the ads and posting the ad enabled video is simple and easy, there is a major problem with the amount of communication from that goes on between the network and the site while the page is loading, causing a major load time delays.

As for payout, you'll get somewhere between 3 and 4 cents per click. Not bad considering the starting price for advertisers on the network is 5 cents.

Another issue is that some of the video posting sites will actually strip out the ads before displaying the video on their site making it a lot less "viral" than other networks.

All in all, its a interesting development that may be suitable for sites with only one video per page, but is not viable for video centric blogs that will display a number of videos at once.

Blinkx AdHoc a Strong Alternative to Video Ad Insertion

Looking to squeeze a bit more advertising into your shared video offerings. Blinkx has a new easy solution, but does it work?

Blinkx is taking a different approach to their video advertising network. They are auto inserting contextual advertising into the shared embedded video from other hosting sites like YouTube, Revver, and Veoh. The process is so simple. You sign up for an account, which only requires your email address, a password and your paypal email. Then copy and paste the embed code from your favorite video hosting site and presto, Blinkx gives you a new embed code that will drive their advertising. You can choose to have the ads float over the top of the video or above video all together.

Blinkx states that the ads come from a variety of third party advertising networks providing CPM, CPC and CPA advertising, as well as Blinkx's own advertiser network which offers cost-per-click starting at $0.05. They don't say how much of that will end up with the publisher, but we'll find out and let you know in a future post.

On testing, no advertising was presented and it seemed to really slow down the video serving. Of the hosting sites tested only Stage6's embed code failed to sync with Blinkx's processes. Below are examples of the same video hosted on different sites displaying Blinkx advertising.

YouTube:

Revver:

Veoh:

If you notice any bugs when these videos stream, please leave a comment.