Friday, December 28, 2007

Player Review: has so many great features and vision for internet video, we at the T-Cast want so much to love them. But they aren't making it easy.

The user profile dashboard seems simple enough until you try to navigate, menu items come and go, and loop you around. On some screens you have two menus one in blue one in grey with the title "Express Goodness". Its all really not intuitive.

But our main complaint is with the Playlist/Showpage organization of the videos. Your show page plays most recent to oldest, which isn't great for most shows. If you use the syndicate feature at the top right, you can get embed code that reverses the order. But you better have uploaded them in order because there isn't any way to change it later. You'd think this would be where a playlist system would step in, but no. And that isn't its only shortcoming. To load the playlist with videos you have to go to each video and add it to the playlist. Once you have them all in there , you can adjust numbers to order them. But doing so doesn't effect the RSS syndication options at the bottom right of the playlist page.

Still their player is nice. Check out the embedded syndication tools like "Tell-a-Friend" "video series embed code" and "preset RSS syndication, including iTunes".

You also get a "pop-in" of the show data and other episodes (showpage order). The full screen looks great and their are a wide array of ad options you can control. The post-roll ads appear between each video in your channel are high quality television ads, and your view can choose to skip to the next video at any time.

The views and ad revenue seems to be comparable to the new Revver scheme where earnings are made on impressions. There are stats for clicks, but they didn't seem to earn. We have tried driving traffic to these videos yet, so we can't say if the earnings are better or worse on syndication.

All in all, a nice player. The site has great potential but needs a total overhaul, as does the playlist/showpage controls. The Analytics is good compared to Blip's competitors, but it would be better if the views and revenue charts and graphs were on the same page so you could compare them. Definitely a site to watch.

1 comment:

MiK said...

hi, concerning the playlist order on blip tv ..i´ve found out that one can change the playlist order by modifying the display date under the categorize point. hope that helps