Monday, April 2, 2007

Video Sharing Evaluation: Revver - Part 2

Revver.com is a trail-blazer in terms of advertising supported video syndication, in the first part of this evaluation we explored Revver's Website and syndication services which identified a number weaknesses but over all proved it to be a great syndication service. In this posting we will evaluate the service's monetization and promotion tools.

Monetization
With the release of Revver's new reporting took it is now possible to see which videos are downloading, but more valuable than that you can see which videos are holding viewers to its completion and which videos are converting clicks. This has radically changed our understanding of revenue streams on Revver's service.

When you look at revver's download numbers you will find that they are a fraction of that of other video sharing services, but as it turns out this is because until last week Revver only reported completed views. Now that the details are out we can see that only 10-20% of views started were completed, this is a huge factor in the success of a video clip as there is little chance of converting a view to a click if the viewer doesn't actually the clip long enough to see the advertisement. Conversion rates for completed views are actually quite good (10-50%), with some clips vastly out performing others.

Payment per click averages $0.25 - $0.30 which boils down to $0.03 - $0.12 per view for completed views. Shorter clips had many more completed views than the longer clips, while one of our clips entitled "Blogging" converted almost 50% of completed views into clicks. Metadata was the same for clips in the series, suggesting that file title has a large impact on the quality of advertising presented at the end of the video.

Over all average revenue for all views (completed or otherwise) calculates to less than $0.01, making it comparable to MetaCafe's per impression payment of $0.005. There are factors however that impact Revver's revenue potential including, video file length, title, metadata and relative entertainment value. If a clip is short, well put together, holds the attention of its audience to its completion and is positioned properly with suitable advertising, revenue potential on the service could be much higher.

Promotion
Promotion is the biggest problem facing video producer's large and small. What's the point of earning pennies on your videos if those pennies never add up to the thousands of dollars that are required to producer high quality content. So how does Revver promote your videos?

I already mentioned the problems with Revver's website and the strength of its syndication network, but Revver goes beyond that by promoting your clips on their iTunes channel as well as providing permlinks that can be used in RSS feeds for podcasting. Revver has deals with cellphone carriers, most notably Verizon, that can generate higher revenues than advertising.

Revver also supports syndicators like the T-Cast Network by providing 20% share of click through advertising revenue. No doubt all the video sharing services will eventually institute similar programs as a way of ensuring large amount of consistent traffic to videos.

3 comments:

Advanced Dating said...
This comment has been removed by a blog administrator.
Advanced Dating said...

With the increase of affiliate marketing programs, many affiliate software are being developed these days. The affiliate software that tracks your affiliate business is known as affiliate tracking software. Some manufacturers give you free benefits on buying the software from them.

Tracking software keeps a track of leads, clicks, sales and all the other activities visitors undertake in your website.

The use of this software increases the flow of traffic to your sites. It also helps in increasing sales. You save a lot of time that you can use in other constructive activity for your site.

With the use of this software you will pay only for what your affiliates sell and thus save a lot of your money.

The software must provide you with direct linking capability. This enables you to establish a direct link with all of your affiliates. The software must be able to support multiple sites.

You will require this capability to support all the sites you are working with.

The software does not come freely. You will have to pay some amount to enjoy the benefit of these software. They can be obtained either by paying a monthly rental or an amount of money annually.

The affiliate tracking software tells you where your business is heading. The software provides a high level of system automation that enables you to focus on your creative marketing and other efforts.

The basic purpose of this software is to give you peace of mind. The emphasis should be on simplicity without any hassles. You must be able to sit back and enjoy the benefits of your affiliate business.

If you do not have the right affiliate tracking software then you will not be able to benefit from affiliate marketing benefits.

Work at Home The Most Reliable Work at Home Business On The Web!

Advanced Dating said...

With the increase of affiliate marketing programs, many affiliate software are being developed these days.

The affiliate software that tracks your affiliate business is known as affiliate tracking software. Some manufacturers give you free benefits on buying the software from them.

Tracking software keeps a track of leads, clicks, sales and all the other activities visitors undertake in your website.

The use of this software increases the flow of traffic to your sites. It also helps in increasing sales. You save a lot of time that you can use in other constructive activity for your site.

With the use of this software you will pay only for what your affiliates sell and thus save a lot of your money.

The software must provide you with direct linking capability. This enables you to establish a direct link with all of your affiliates. The software must be able to support multiple sites.

You will require this capability to support all the sites you are working with.

The software does not come freely. You will have to pay some amount to enjoy the benefit of these software. They can be obtained either by paying a monthly rental or an amount of money annually.

The affiliate tracking software tells you where your business is heading. The software provides a high level of system automation that enables you to focus on your creative marketing and other efforts.

The basic purpose of this software is to give you peace of mind. The emphasis should be on simplicity without any hassles. You must be able to sit back and enjoy the benefits of your affiliate business.

If you do not have the right affiliate tracking software then you will not be able to benefit from affiliate marketing benefits.

Work at Home The Most Reliable Work at Home Business On The Web!